The people, places and innovations that make Diageo what it is today, Iconic and innovative news and video from some of the world's most famous brands, How we’re meeting our responsibilities to our communities, society and the environment, Information, news and videos from some of the world’s most famous brands, We create value for shareholders through our scale, geographic breadth and brands, Be part of a culture where everyone has the opportunity to develop and grow. Log In. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice. Diageo said on Monday that it was paying an initial $335m for Aviation American, in which Mr Reynolds is a major shareholder, along with three other spirits, ... Sombra Mezcal and TYKU Sake. The brand is well positioned to continue recruiting consumers into gin with its accessible flavour profile and American provenance. Facebook. Flagship Johnnie Walker attraction gets green light, Limited edition Game of Thrones® - inspired Single Malt Whisky collection has arrived. Through this acquisition, we are also acquiring the other brands in the Davos Brands’ portfolio consisting of Astral Tequila, Sombra Mezcal and TYKU Sake. The acquisition will be funded through existing cash and is expected to close before the end of 2020, subject to regulatory clearances. Through this acquisition, Diageo is also acquiring the other brands in the Davos Brands’ portfolio consisting of Astral Tequila, Sombra Mezcal and TYKU Sake. Diageo plc LEI: 213800ZVIELEA55JMJ32 [1] IWSR, 2019. Under the deal, Diageo will also own other brands in the Davos Brands’ portfolio, including Astral Tequila, Sombra Mezcal and TYKU Sake, with Reynolds retaining an ownership interest in Aviation American Gin. Apesar da operação de aquisição, Ryan Reynolds continuará a deter uma parte do capital da marca, esclarece a Diageo. Diageo is also buying other brands from Davos Brands as part of the Aviation deal, including TYKU Sake, Sombra Mezcal, and Astral Tequila. We believe Aviation American Gin will play an important role in building on the long term premiumisation trends in the United States. The company sells its products in 180+ countries, and was the world's largest distiller until Apr.2017, when it was overtaken by China's Kweichow Moutai. In addition to Aviation Gin, Diageo also acquired Astral Tequila, Sombra Mezcal and TYKU Sake from the brand's parent company Davos Brands LLC. We do this through teamwork, passion, innovation, entrepreneurial spirit, and relentless perseverance. Sections of this page. “A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit. Diageo is the owner of the some of … We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading.”. Having more than doubled its share of the gin category between 2014 and 2019, it grew at a compound annual growth rate of 18.5% - making it the fastest growing spirits segment in the United States3. Accessibility Help. The Davos Brands team operates in a collegiate, open-structure, and dynamic mode. Diageo is a global company whose products are sold in more than 180 countries around the world. Through this acquisition, Diageo is also acquiring the other brands in the Davos Brands’ portfolio consisting of Astral Tequila, Sombra Mezcal and TYKU Sake. Diageo to acquire Aviation Gin and Davos Brands. We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading”, “We are delighted to announce this transaction, which supports our participation in the super premium gin segment in the United States. Aviation American Gin is the second largest and one of the fastest growing brands within the super premium gin segment in the United States, having disrupted the gin category with its modern craft credentials [1]. Na negociação, a Diageo também está adquirindo as outras marcas do portfólio da Davos Brands que consistem em Astral Tequila, Sombra Mezcal e TYKU Sake. This reflects the brand’s current growth trajectory and expected upside potential. Desde que se tornou co-proprietário da Aviation American Gin, em Fevereiro de 2018, o actor tem assumido a direcção criativa da marca e tem sido também o rosto das suas campanhas publicitárias. The agaves are grown organically high in the mountains of San Juan del Rio, Oaxaca. Diageo, the giant alcohol company announced its agreement to buy a gin brand, Aviation American Gin for $610 million; It will also be acquiring Davos Brand’s portfolio consisting of Astral Tequila, Sombra Mezcal and Tyku Sake; The global food & beverage industry … Aviation American Gin is an American style gin crafted with a blend of botanicals, with subtle juniper notes, delivering a smooth balanced flavour profile. A inglesa Diageo adquiriu a Aviation Gin e sua proprietária majoritária Davos Brands, que possui três outras marcas de destilados - Astral Tequila, Sombra Mezcal e Tyku Sake - por um pagamento inicial de 1,8 bilhão de reais. The super-premium segment of the gin category is gaining momentum in the United States. Mas, para os consumidores, a mais familiar é a Aviation American Gin, que alcançou amplo reconhecimento em 2018, depois que o galã de Hollywood Ryan Reynolds comprou uma participação não revelada da marca. One of the world’s largest distillers, ... Sombra Mezcal and TYKU Sake as part of the deal. As of 2017, Sombra has been produced at a single company-owned palenque with a focus on sustainability. Based in New York, the Davos Brands luxury portfolio includes owned brands Aviation Gin, TYKU Sake, Sombra Mezcal, & Astral Tequila. Through its acquisition of Aviation Gin LLC and Davos Brands LLC, Diageo also acquires the other brands in the Davos Brands’ portfolio: Astral Tequila, Sombra Mezcal and TYKU Sake. Diageo is a British multinational alcoholic beverages company, headquartered in London, with offices in ~80 countries. O negócio no valor de 610 milhões de dólares, cerca de 512 milhões de euros, inclui ainda a compra da Astral Tequila, Sombra Mezcal e TYKU Sake, marcas que fazem parte do catálogo da Davos Brands LLC, empresa que era até então dona anterior da Aviation. Ahead of the highly-anticipated return of Game of Thrones this April, we can raise a glass to the Game of Thrones Single Malt Scotch Whisky Collection as it officially hits stores across certain European countries. But Aviation is the clear star. O portfólio completo que está sendo adquirido inclui marcas como Astral Tequila, Sombra Mezcal e TYKU Sake. Diageo is paying up to $610 million for Aviation Gin LLC and Davos Brands LLC, whose portfolio also includes Astral Tequila, Sombra Mezcal, and TYKU Sake. Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with. Aviation American Gin is an American style gin crafted with a blend of botanicals, with subtle juniper notes, delivering a smooth balanced flavour profile. What I didn’t expect was the sheer creative joy learning a new industry would bring. Press release. Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Aviation American Gin is the second largest and one of the fastest growing brands within the super premium gin segment in the United States, having disrupted the gin category with its modern craft credentials[1]. De acordo com o comunicado divulgado, o grupo empresarial de bebidas, dono de marcas como Johnnie Walker e Smirnoff, chegou a um acordo para adquirir a Aviation Gin e Davos Brands por um valor que pode chegar a US$ 610 milhões (cerca de R$ 3,3 bilhões). What I didn’t expect was the sheer creative joy learning a new industry would bring. Ryan Reynolds will keep an “ongoing ownership interest” in Aviation Gin, which has been handed over to Diageo through its acquisition of parent company Davos Brands. Aviation’s majority owner, Davos Brands, also markets Astral Tequila, Sombra Mezcal and TYKU Sake, which are all part of the Diageo acquisition. The total consideration is up to $610 million, which includes an initial payment of $335 million and a further potential consideration of up to $275 million based on the performance of Aviation American Gin over a ten- year period. See more of Mezcaleria Berlin on Facebook. The Sombra brand is a staple in many unique cocktails. Diageo has … The acquisition of Aviation American Gin and the Davos Brands portfolio is in line with our strategy to acquire high growth brands with attractive margins that support premiumisation. The acquisition of Aviation American Gin and the Davos Brands portfolio is in line with our strategy to acquire high growth brands with attractive margins that support premiumisation. Diageo acquisition online growth Ryan Reynolds’ Aviation American Gin agrees $610m sale to Diageo Deal is Diageo’s fourth big tie-up with a celebrity-fronted alcohol company Mon, Aug 17, 2020, 20:39 I want to thank Diageo for their incredible team and passion. Press alt + / to open this menu. Our mission is to build and develop the highest quality, best in class spirits brands that create a meaningful and valuable connection with consumers. A Davos Brands, companhia que o ator tinha uma porcentagem acionária, foi comprada por US$ 335 milhões (aproximadamente, R$ 1,8 bilhão) podendo chegar na casa dos US$ 610 milhões (aproximadamente, R$ 3,3 bilhões) em até três … Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with. Diageo is paying up to $610 million for Aviation Gin LLC and Davos Brands LLC, whose portfolio also includes Astral Tequila, Sombra Mezcal and TYKU Sake. ... Picaflor Mezcal. Extraordinary partnership and teamwork brought us here, and with the continued creative genius of Ryan Reynolds, and this new, best in class global partnership with Diageo, the sky is truly the limit for Aviation American Gin and Davos Brands.”, Debra Crew, President Diageo North America, commented “I am excited by the opportunity to bring these brands into Diageo. The entrepreneurialism of the Davos team and Ryan Reynolds combined with Diageo’s strengths will help drive the continued momentum of the brand in North America and we feel confident that with Ryan’s global reach that Aviation Gin can expand internationally.”. Kathryn Mikells, Chief Financial Officer, to leave Diageo at the end of June 2021, Diageo plc announces change to its Board of Directors October 2020. Diageo has acquired the Aviation American Gin, Astral Tequila, Sombra Mezcal and TYKU Sake brands through the $610 million purchase of Aviation Gin LLC and Davos Brands LLC. A Diageo anunciou hoje que vai adquirir a Aviation American Gin, marca de bebida da qual o ator Ryan Reynolds é coproprietário. Diageo's acquisition of Davos Brands also gives it ownership of Astral Tequila, Sombra Mezcal and TYKU Sake. SIGA O RG NO INSTAGRAM. Diageo will acquire Aviation American Gin and its parent company Davos Brands in a deal that could be worth $610 million, the company announced Monday morning. In 2019, it grew volumes at over 100%, adding the highest number of cases and contributing 40% of super premium gin segment growth2. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Diageo to acquire Aviation Gin and Davos Brands, Flagship Johnnie Walker attraction gets green light, Limited edition Game of Thrones® - inspired Single Malt Whisky collection has arrived. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). Diageo agreed to an initial payment of $335 million and a further potential consideration of as much as $275 million based on the performance of Aviation American Gin ... Sombra Mezcal … We apologize, but this video has failed to load. Diageo share price weakness an opportunity for patient investors. “A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit,” said Reynolds about the purchase. Email or Phone: Password: Forgot account? Sombra Mezcal was first exported to the United States in 2006 and was made with agave Espadin in San Juan and San Luis del Rio, areas steeped in mezcal history. ... Sombra Mezcal and TYKU Sake. We are confident that Aviation American Gin will continue to shape and drive the growth of super premium gin in North America and we are looking forward to working with Ryan Reynolds and the Davos Brands team to accelerate future growth.”, Ryan Reynolds commented “A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit. We are confident that Aviation American Gin will continue to shape and drive the growth of super premium gin in North America and we are looking forward to working with Ryan Reynolds and the Davos Brands team to accelerate future growth.”, See our press release for more information, Meet Belinda Brown, Investor Relations Director and REACH Co-Founder. The brand has thrived under the leadership of its majority owner, Davos Brands, and the creative direction of co-owner Ryan Reynolds, who will retain an ongoing ownership interest in Aviation American Gin. Davos Brands, founded in 2014, specialises in identifying key trends and early stage brands as well as creating and executing sales and marketing strategies for high growth brands in high growth categories. O astro de Hollywood, Ryan Reynolds, vendeu a marca de gim Aviation American Gin para o gigante grupo de bebidas alcoólicas Diageo. Lucinda Baker +44 (0)7974 375 550investor.relations@diageo.com. The acquisition of Davos Brands also provides the opportunity to further develop the other brands in the portfolio by benefiting from Diageo’s expertise. Aviation American Gin is the second largest and one of the fastest growing brands within the super premium gin segment in the United States, having disrupted the gin category with its modern craft credentials1. A Diageo acaba de adquirir a Aviation American Gin, marca de gin comprada pelo ator Ryan Reyonolds há dois anos. Effort Marketing, has been among the most fulfilling projects I’ve ever involved... 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